Guaranteed that children will demand fruit & veggies!
Guaranteed they will reject sugary foods!
The Amazing Army–Gets Kids Get Healthy is an entertainment video & activity program for 4–8 years olds, spanning 4 weeks.
HOW THE PROGRAM WORKS!
The inspirational storyline
The program is effective due to its age-specific storyline about The Amazing Army™, where Captain Immune and his Amazing Army (the Immune System) combat the Bad Bugs™ of germs and sickness.
A sinister spy is sent from the Bad Bugs – her name is Sneaky Sweetie™. She tempts children with sweets and treats. This 'food' makes the Amazing Army weak and tired, so that kids' bodies can be overcome by Bad Bugs, making the kids sick! However, the hero, Major Energy™ delivers the winning superpowers for the Amazing Army – rainbow fruit and vegetables.
The video program and storybook include fun activities, shopping missions, cooking videos, quizzes and awards!
Why it makes kids WANT TO eat fruit & vegetables
The course is designed as a symbolic ‘inner universe’ for children, that utilises the psychological influence of heroic role models, moralistic themes and heightened emotions to train a child’s brain to associate fun, imagination and morals to healthy eating.
What this means is that the parent no longer needs ponder ways to make their child eat healthy food; instead, a child will approach them with requests for fruit and vegetables and healthier food choices.
How the healthy message is delivered
The Campaign succeeds via a surround-sound approach, whereby the healthy message is experienced from many directions:
• Watch – entertaining videos of a live School presentation and lots of fun cooking shows
• Read – the eBook over and over, which gently reinforces the positive message
• Participate – in grocery shopping missions, quizzes and book activities
• Bond – and connect as a family, sharing fun learning times together
How the psychology triumphs
By utilising a battle between good and evil, the campaign taps into every child’s desire to do good. As the child discovers which story character is good and which is bad, s/he starts to associate the feelings of good to that character… and to the character’s health message. As the child then physically engages in the message – by singing the character jingles and completing activities – s/he begins to form neural connections between the feelings of doing good and healthy eating.
To exemplify this concept, consider when a child first watches a superhero, like Batman… they then demand a cape and mask from their parent, and immediately take on the superhero characteristics. This is how the healthy message of the Amazing Army succeeds, because behavioural change is elicited via strong emotional association.
Why the message causes positive change in a child
The child experiences strong, positive emotional reinforcement, which naturally elicits behavioural change. The child experiences:
• Feeling competence to make their own informed food choices
• Feeling pride to assist the story’s heroes
• Feeling connected when sharing positive, fun times with family and friends
• Feeling enjoyment while being entertained
How the ‘new language’ helps families talk about health
Health concepts can be challenging and complex to explain to children; however, this program provides an effective ‘new language’ for family discussion time to occur ‘on the same level’. By supplying words and concepts that makes sense to children – through the character associations – parents can highly effectively communicate and encourage the health messages. For example, when at dinnertime, a parent may ask the child ‘Which food gives the Amazing Army strength to capture the Bad Bugs that make you sick?’. The child will easily repeat the story’s language, by saying, ‘Green gives strong power to my Amazing Army, so it’s broccoli!’ The parent praises the child’s recollection and encourages them to ‘help their army’ capture the mean Bad Bugs that make sickness. And, so, the emotionally invested child acts accordingly… by eating their broccoli!
The Amazing Army solves parent's biggest dilemma:
How do I get my kids to eat more fruit & vegetable!
Watch a 30-minute recording of the live school production of The Amazing Army. Children love to watch other children when in action and having fun!
Read the eBook of The Amazing Army. There’s a rainbow Goal Chart to complete, and an Award!
Shop at your local grocer and complete a Nutrition Mission™, which is a fruit & vegetable ‘Treasure Hunt’! Can you follow the clues to reach the answer?
Cook some nutritious and yummy recipes, while watching Loopy Lu the Body Scientist and her guest chefs. From Buccaneer Bolognaise to Ginger Kombucha Beer, there is always zany fun to be had with Loopy Lu!
Quiz yourself on the new ‘Colour Is Power’ language, and recall which colours give what powers to The Amazing Army from your diet.
Re-watch the video recording of the school production of The Amazing Army. Repetition of the message is key to learning!
Re-read the eBook of The Amazing Army and re-live the story of The Amazing Army. There are many fun activities to do afterwards!
Shop at your local grocer and complete a Nutrition Mission™ called ‘Rhyme Time’. Can you guess from the rhyming clues what is the fruit or vegetable?
Cook up some nutritious and yummy recipes with Loopy Lu, including Hummus, Figgy Friends and ‘Eyeballs’!
Quiz yourself on whether your food is actually a fruit or vegetable? Don’t get tricked!
Shop at your local grocer and complete a Nutrition Mission™ called ‘Power Me Up’. Can you guess what power that certain fruit and vegetables will give The Amazing Army?
Cook up some nutritious and yummy recipes with Loopy Lu, including Treasure Burgers, ‘Traffic Lights’ and plant-based Protein Patties.
Quiz yourself on which power is delivered by what produce. You’ll soon learn to choose a wide variety of rainbow fruit and vegetables in your diet to help The Amazing Army!
Continue to Watch and Read the video recording and the eBook of The Amazing Army. There are so many fun activities to do, such as making character finger puppets and growing herbs in a bottle.
Shop at your local grocer and complete a Nutrition Mission™ called ‘Feed the Soldiers’. Can you recall what coloured fruit and vegetables are needed when The Amazing Army is feeling weak, or tired, or slow, or foggy?
Cook up some nutritious and yummy recipes with Loopy Lu, including Brainy Balls, Sesame Crunch treats, and fermented Tomato Sauce (ketchup).
Quiz yourself on what you’ve learnt about rainbow fruit & vegetables and the powers that they give to The Amazing Army.
Continue to Watch and Read the video recording and the eBook of The Amazing Army. Entertainment and engagement create a blueprint for lifelong patterns.
Finally, a Certificate of Completion is awarded to the student